I love slapping on a sheet mask but always feel like there's 1) so much wasted product, and 2) the packet it comes in seems like overkill for a single use item. These come in a bag similar to wet wipes: you just pull one out and close the package back up. Brilliant!Is the mask itself awesome? No better or worse than any other sheet mask. The fit is good on my face, I like that it smells like chamomile rather than lavender (most night things are lavender scented but I don't care for it), my skin feels nice after using it and patting in all the product. The price is good when broken down to 'per mask (I think it was less than a dollar a mask).I'll buy them again